Every shade. Every season. Always her.

Beauty that moves with you. Real-life-ready glam for the woman who’s reclaiming her reflection, not reinventing it.

Real Life. Real Glam.

Series of Shades is a makeup brand where beauty meets real life. We craft high-performance, effortless makeup that reflects every shade of who you are, helping women feel powerful, confident, and like the best version of themselves.

Get Your Glowback™

We don’t do glow-ups. We do Glowbacks. Those unapologetic moments where a swipe of gloss brings you back to yourself.

Glass House Glass House
Naked Naked
Velvet Rope Velvet Rope

"I love your lipgloss! The coverage is excellent and it's long staying. I definitely felt like my lipgloss was popping!"

"I love your lipgloss! The coverage is excellent and it's long staying. I definitely felt like my lipgloss was popping!"

"I get so many compliments when I wear it especially when I pair it with the lip liner. The blend is phenomenal!"

"I get so many compliments when I wear it especially when I pair it with the lip liner. The blend is phenomenal!"

"Girrrrl!!! It’s the red for me!!!! Get it Sexy!"

"Girrrrl!!! It’s the red for me!!!! Get it Sexy!"

Hey girl, I’m Jen.

Founder of Series of Shades, and your reminder that beauty should feel like you, not work. This is for the nap queens. The night-shift girls. The moms with 3 minutes to get ready. The women finding their way back to their glow.

Because glam shouldn’t feel like a performance. It should feel like presence.

Every gloss, every shade, every swipe? Made for your return to self. Not your makeover.

Minimal effort. Maximum glow. That’s the Glowback™ way.

Welcome to Series of Shades. Where luxury means ease, and beauty meets you exactly where you are.

  •  High-performance formulas

  • Everyday glam, no gatekeeping

  • Beauty that evolves with you

Your Gloss Era

Starts Here

FOR EVERY MOOD, EVERY MILESTONE, EVERY SHADE.

Not a glow-up. A Glowback™

Not a glow-up. A Glowback™

FAQs

  • We make high-performance, real-life-ready beauty. Our formulas deliver shine, pigment, and payoff, without the pressure. Think: statement glosses, soft-matte liners, and no-fuss brow tools that turn everyday routines into rituals of self-return. And yes, she will catch stares at the gas station.

  • Due to the nature of cosmetics, all sales are final for hygiene and safety reasons. But if there’s an issue with your order, please reach out, we’ll always make it right.

  • We’re not here to reinvent you. We’re here to remind you. Series of Shades™ is a beauty brand built for grown women reclaiming their confidence, their power, and their rhythm. Every product is made to move with real life, no filter, no fluff, just glam that fits.

  • We got you. Take our “Meet Your Shade” quiz (coming soon!) or slide into our DMs with a selfie in natural light, and we’ll help you find your perfect match. We’re your Mirror Maven bestie, expect hype and honesty.

  • Orders are processed within 2–3 business days and shipped via USPS. Delivery times vary based on your location but typically take 3–7 business days. You’ll receive tracking info as soon as your order hits the mail.

  • Love that for us. Shoot us a message on our contract page for ambassador opportunities. We love creators who bring beauty and boldness.

Get Your Glowback™